Hollie Fraser

Website design and development for a creative director.

Hollie Fraser is a multidisciplinary creative director with 15+ years of experience.

She approached me to help her redesign and develop her website. We worked together on creating a website which allows the user to flow through the website easily to view some of the projects she has worked on.

I used her existing brand language on the website so we can keep it consistent with any of her other touch points and also a website which clearly reflects her personality.

View Website

Low Fidelity Wireframes

The Process

We started with a discovery call to see what key deliverables that she wanted to include on her website. I worked on creating the wireframes in Figma to map out the flow of the website to ensure the user gets a seamless experience. The goal for the design of the website was to create a bold and playful design using the striking colours in her brand language.

High Fidelity Wireframes Overview

Brand In Action

After reviewing the website, I implemented the brand language, including fonts, colours and imagery. Once the design was approved, I worked on developing the website in Squarespace.

The website has been developed so it is optimised on mobile and desktop devices to allow users to have a seamless experience.

During the development phase of the website, we decided to move away from the orange and lean more towards the other colours in the colour palette which were purple and yellow to create a more memorable and impactful website aesthetic.