Built For More

Brand Identity and Website Design for an Executive Lifestyle Coach

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Built For More is an executive lifestyle coaching business where the founder, James, helps his clients become a better version of themselves.

I have created the new and improved brand identity for Built For More and have created a website which reflects their values as well as showcasing the service they offer. I ensured that the identity and website speak to their audience whilst providing a high-end, premium feel.

Logo Sketches

The Process

Brands Core Values:

  • Confidence

  • Premium

  • Minimalist

These core values have been reflected in the brand identity as well as the website by offering users an experience which eludes confidence and presents itself as a premium consultancy.

Brand In Action

The brand development includes creating an adaptable visual language that can be used across different touchpoints. To compliment the sharp angles within the brand identity, I’ve used soft rounded corners on digital elements, such as the website and social media post.

To show the client how the brand translated into different touchpoints, various mockups were created as to where the brand can be seen, from marketing materials to apparel.

Client Feedback

“Shivali was simply outstanding. The brand and website end result has been superb, but it's the journey to that destination that made all the difference. Built For More was a new business venture for me and I knew what I wanted in my mind, but Shivali translated my scrambled thoughts into something I'm super proud of. Put simply, I couldn't have delivered an end product without Shivali's support and genuine interest in the business. I wouldn't hesitate to recommend Design Flair to anyone needing their services and a huge personal thanks to Shivali for her support through this process and for the end result.”

James - Built For More

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