Built For More

Brand Identity and Website Design for an Executive Lifestyle Coach

Built For More is an executive lifestyle coaching business where the founder, James, helps his clients become a better version of themselves.

I have created the new and improved brand identity for Built For More and have created a website which reflects their values as well as showcasing the service they offer. I ensured that the identity and website speak to their audience whilst providing a high-end, premium feel.

Logo Sketches

The Process

Brands Core Values:

Confidence
Clarity
Substance
High-end

These core values have been reflected in the brand identity as well as the website by offering users an experience which eludes confidence.

Brand In Action

The brand development includes creating an adaptable visual language that can be used across different touchpoints. To compliment the sharp angles within the brand identity, I’ve used soft rounded corners on digital elements, such as the website and social media post.

To show the client how the brand translated into different touchpoints, various mockups were created as to where the brand can be seen, from marketing materials to apparel.