Brew Lab
Brand Identity for a luxury coffee shop
Brew Lab is a luxury coffee shop that focuses on the art of brewing coffee. The goal for Brew Lab in to create expertly brewed coffee for its customers so they can enjoy a cup of fresh coffee every morning.
Brew Lab believes in creating a like-minded community of coffee lovers. With their target group ranging for 21 year olds to 50+, they want their lab to be the go to spot whether it’s for working or catching up with friends and family.
The elegant logo mark has various meanings, however the main meaning is to show the continuity of growing a strong community and it is something that will live long into the future.
Logo Sketches
The Process
Brands Core Values:
Loyalty
Community
Traditional
As this coffee house is aimed to bring like-minded communities together, they must be able to obtain loyal customers. They aim to do this by crafting coffee using traditional and modern brewing methods.
Moodboard below
Brand In Action
The brand development includes creating two brand patterns, the first using the directional line that is used in the logo and the second is using an illustrative style of coffee cups and machinery to create a tiled pattern. The coffee illustrations can also be used as stand alone illustrations to add an extra layer of depth to the brand language.
To show how the brand translates to different touchpoints, menus, signage, loyalty cards, apparel and digital outputs such as a website and social media graphics have been created.
Brew Lab Menu
Brew Lab Outdoor Signage
Brew Lab Tote Bags
Brew Lab Illustration Style
Brew Lab Loyalty Card
Brew Lab Take Away Food Bag
Brew Lab Paper Napkins
Brew Lab Take Away Cup
Brew Lab Branded Hoodie
Brew Lab Branded T-Shirt
Brew Lab Branded Cap
Brew Lab Travel Mug
Brew Lab OOH Poster
Brew Lab Promotional Posters
Brew Lab Desktop Website Design
Brew Lab e-Newsletter Design
Brew Lab iPhone Case Design
Brew Lab Social Media Design