How much does a small business website cost in 2025?
Building a website is one of the most important investments a small business can make. In 2025, your website is more than a digital business card, it is your storefront, sales tool and credibility builder all in one. But for many entrepreneurs, the question remains: how much does a small business website really cost? The answer depends on several factors, including the type of website, who builds it and the ongoing expenses of keeping it running smoothly.
Why every small business needs a website in 2025
In today’s digital-first world, customers rarely trust a business without a professional website. Whether you run a local service company, a restaurant or an e-commerce store, your website is often the first place people go to learn about you. A well-designed site helps you attract customers, build trust and helps to generate sales. Many small businesses are budgeting for professional web design services, not only to establish an online presence but also to stand out in a competitive market.
Factors that affect website cost
The cost of building a website in 2025 varies widely depending on several factors. A simple brochure-style site with five pages will cost less than a custom e-commerce store with advanced features. Design quality, branding and functionality also play a role. Some businesses may only need a basic template, while others require custom solutions such as booking systems, secure payment processing or integrated SEO tools. Another key factor is who builds your website, whether you choose a DIY platform, a freelance designer or a full-service agency. Each option comes with its own price range and value.
DIY website builders
Many small businesses start with DIY platforms such as Wix, Squarespace or Shopify. These website builders are affordable and user-friendly, with monthly plans ranging from about £15 to £50. While this is the cheapest option, it also comes with limitations. Templates often look generic, customisation is restricted and scaling your site as your business grows can be challenging. I would recommend DIY sites to be used for small business that are starting their digital journey or someone that is not 100% confident in using complex website hosting platforms.
Freelance website designers
Hiring a freelance web designer is the next step up. Costs usually range from £1,000 to £5,000 depending on the project scope and the designer’s experience. Freelancers offer more customisation than DIY platforms and many also provide branding and SEO support. This is often a good middle ground for small businesses that want a professional design without the higher cost of an agency. The downside is that a freelancer may not provide ongoing support or a full team of specialists.
Professional web design agencies
For businesses that want a highly customised, scalable solution, agencies are the best choice. A professional web design agency typically charges between £5,000 and £20,000 or more depending on the complexity of the project. Agencies bring together designers, developers, branding experts and SEO specialists to deliver a complete package. This option is ideal for businesses looking to build a long-term online presence that can grow with them, though the investment is higher upfront.
Average website costs for small businesses in 2025
So, what does the average small business website cost in 2025? A basic brochure-style website with five to ten pages generally falls between £1,000 and £3,000 if designed by a freelancer. For small e-commerce stores, the cost is usually between £3,000 and £10,000 depending on the number of products and payment integrations. Custom websites with advanced features, branding and SEO can range anywhere from £5,000 to £20,000 or more, especially when built by agencies.
Ongoing website costs to consider
The initial build is only part of the expense. To keep your website running, you will need to budget for ongoing costs. A domain name typically costs £10 to £20 per year, while reliable hosting services can range from £100 to £500 annually. Regular website maintenance and updates are also essential to prevent security issues and keep content fresh. Many businesses spend between £50 and £200 per month on maintenance and support. Additional costs may include SEO services, paid plugins or content creation to keep your website competitive.
Hidden costs to watch out for
Beyond the obvious expenses, small business websites often come with hidden costs that many owners overlook. Premium themes, stock photos, paid plugins and SSL certificates for security can all add to the total price. Businesses should also plan for periodic redesigns, as websites typically need a refresh every three to five years to stay modern and effective. Knowing about these costs upfront helps avoid surprises later.
Choosing the right website design option
The right website design option for your business depends on your goals, budget and timeline. DIY platforms may work for startups testing the waters, while freelancers are a solid choice for affordable professional design. Agencies provide the most value for businesses ready to invest in a strong digital presence.
The key is to focus on return on investment rather than just the upfront cost. A well-designed website pays for itself by attracting customers, increasing conversions and enhancing your brand image.
Getting the best value for your investment
If you want to get the best value from your website design investment, start by defining clear goals. Do you need a simple information site, or do you require advanced features like e-commerce and booking systems? Ask for detailed quotes from freelancers or agencies and compare what is included in each package. Look for providers who understand both design and branding, as a website is only effective when it reflects your brand identity. Above all, view your website as a business asset, not just an expense.
Summary
So how much does a small business website really cost in 2025?
Depending on your needs, the price can range from just a few hundred dollars per year for a DIY builder to £20,000 or more for a fully custom agency site. The choice ultimately depends on your goals, your budget and the image you want to project to customers. A professional website is one of the best investments you can make for your business, helping you build trust, attract clients and grow revenue. If you are ready to explore professional website design services tailored for small businesses, book a free consultation today and take the first step toward building a website that works for you.
